Red Hat brand standards
Developed brand standards for Red Hat—the world’s leading provider of enterprise open source solutions.
The brand standards are the foundation of all projects—communications and creative—ensuring consistency and aiding in building and reinforcing brand awareness.
Disclaimer: This is the personal site of Allona Wilkerson and is in no way affiliated with or endorsed by Red Hat, Inc. The Red Hat logo, product logos, and all other assets are the property of Red Hat, Inc.
For
Red Hat, Inc.
Raleigh, NC
brand.redhat.com
Role
Senior brand designer
Type of work
Brand standards
Allona collaborated with art directors, writers, and creative directors on developing brand standards on a number of pages over the years.
The brand standards for Red Hat are comprised of written guidelines and often bespoke example images that serve as the starting point for all projects. This ensures that every interaction audiences have with Red Hat reflects the brand personality, aligns to the brand strategy, and uses a consistent visual language.
Brand personality: How we look
October 2024
“Brands, like people, have their own personalities.” This iteration of the brand personality page brought this moreso to the forefront.
We created the “how we look” page to visualize how Red Hat’s brand personality core traits aligns to how we look in all things creative.
Design language: Illustrations
November 2023
Red Hat illustrations tell conceptual stories and describe nuanced ideas.
In this update, Allona helped to update Red Hat’s naming and classification of illustrations from mini spots and spot illustrations to mini illustrations, illustrations, and illustrations with people.
This allowed the brand designers to redefining the illustrations, emphasizing their intent, and getting more specific about the details of the different types of illustrations
